Our Ebooks cover a range of essential topics that can help you to build corporate knowledge on targeted therapy and companion diagnostic commercialization.
Access to diagnostic tests and the subsequent reimbursement is an issue affecting all stakeholders in personalized medicine. Learn more about these challenges and how to overcome them by downloading our Ebook.
Regulation of personalized medicine therapies and diagnostics is essential but often lengthy and complex. Learn more about particular regulatory aspects by downloading our Ebook.
An essential component of personalized medicine is diagnostic (Dx) testing, which identifies the right patient for the right drug. The diagnostic industry is growing steadily, but what does it mean for the pharmaceutical industry and how can pharma seize this personalized medicine opportunity?
Pharma is moving away from launching with the one-size-fits-all model of drug launches towards multiple, smaller launches in personalized medicine due to ever diminishing return on investment (ROI). Learn how to understand, overcome and master diagnostic launches by downloading our Ebook right now.