Is Pharma Leveraging the Diagnostic in Targeted Therapy Branding and Communications? | Diaceutics

Is Pharma Leveraging the Diagnostic in Targeted Therapy Branding and Communications?

June 1st, 2016

Mark Reis
Sanna Jousi
Paul J Pfleiderer

Targeted therapy communications present a host of new opportunities and challenges for brand teams. Research has shown that positive diagnostic sentiment among consumers can be leveraged to enhance and optimize targeted therapy communications. But until now no reports have studied the communication styles pharma has used in targeted therapy communications.

This webinar, led by the Bioceutics team, provides an analysis of targeted therapy communications looking at pharma communication styles, positioning and strategies. It draws insight from the Bioceutics Personalized Healthcare Brand Index Surveillance Report, a first of its kind study of targeted therapies in the marketplace.

Listen to this webinar to learn:

  • An analysis of targeted therapy communications looking at communication styles, positioning and strategies
  • The key drivers in taking a particular communications path
  • What’s working and what’s not working
  • Real world examples and learnings

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