The Value of Diagnostic Pre-Launch Planning for Targeted Therapies – Through the PD-L1 Lens | Diaceutics

The Value of Diagnostic Pre-Launch Planning for Targeted Therapies – Through the PD-L1 Lens

May 10th, 2016

Peter Keeling
Sanna Jousi


Are you planning to launch a diagnostic alongside a targeted therapy in the next 18-24 months. This webinar highlights Diaceutics’ recent PD-L1 lost therapy opportunity assessment, which demonstrated that every $1 spent on smart diagnostic efficiency returns between $20-$40 in additional therapy revenues otherwise lost. It also highlights how effective diagnostic planning can maximize your therapy revenue opportunity.

Listen to this webinar to learn:

  • that $1 spent on smart diagnostic efficiency returns between $20-$40 in additional therapy revenues otherwise lost; and
  • why ineffective diagnostic launch planning can lead to lost therapy revenue and how, with the proper planning tools, the maximum therapy opportunity can be achieved.

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