Fierce Pharma Week
Date: 14th-17th Sept
Location: Pennsylvania Convention Center, Philadelphia, USA
Booth: 517
PHARMA IS SHOWING UP
We’re heading to Fierce Pharma Week to make the case for a new approach to diagnostic-driven therapy commercialization—and we want you to join the conversation.
As a Gold Sponsor, we’ll be taking to the stage to challenge established thinking on HCP engagement and explore how real-world diagnostic intelligence can sharpen omnichannel decisions—so you can act earlier, when treatment decisions are still forming.
Hear us on stage. Find us at Booth 517. Or book a meeting and bring us the commercialization challenge that’s keeping you thinking.
Speakers:
Jordan Clarke
Chief Customer Officer, Diaceutics
As Chief Data Officer and Board Member, Jordan spearheads Diaceutics' comprehensive data strategy, spanning acquisition engineering, data science and AI, to deliver cutting-edge analytics to our clients and labs. With over a decade at Diaceutics, he has played a central role in scaling the business into a global recurring-revenue platform, overseeing 300+ diagnostic commercialization projects supporting top-20 pharma. Jordan's academic and professional credentials in biomedical and clinical sciences, coupled with his state licensure as a haematology scientist, underscore his expertise, alongside his renowned proficiency in bioinformatics and biomarker testing honed through his involvement with UK NEQAS.
Connect
Patrick Mullaney
Senior Director of Commercial Partnerships, Diaceutics
Two sessions. Two ways to put intelligence to work.
Spotlight session: “Why traditional HCP engagement models are no longer fit for purpose”
Jordan Clark | Wed, Sep 16 | 11:00–11:15 AM | Spotlight Stage, Hall E
Traditional HCP targeting was built for a claims-first world. Hear why that model can fall short for diagnostic-driven therapies—and how real-time diagnostic intelligence can help identify treating HCPs within 24 hours of a key diagnostic event, enabling more timely, relevant engagement. Plus, hear a customer perspective on the challenge of reaching treating physicians at the right time, when treatment decisions are being formed. See more.
Panel discussion: “Drive omnichannel decisions with real-world diagnostic data and intelligence”
Patrick Mullaney | Wed, Sep 16 | 4:35–5:15 PM | Terrace Ballroom I Omnichannel Marketing Track
Patrick will be joined by Nicole Benedetto, Technical Suite Lead, Campaign Orchestration & Content Development and Deployment, Jazz Pharmaceuticals; Parvati Vaish, Director, Crossix Strategy, Veeva; and Niveditha Mogali, Director, Enterprise Omnichannel Analytics Capabilities, GSK, in a session moderated by Marianna Shafarenko, PhD, Senior Director, US Marketing Hematology, Regeneron.
See how real-world diagnostic signals can help you prioritize who to engage, when to engage, and where to focus limited attention—connecting insights across digital, media, and field interactions to reduce noise and improve effectiveness, rather than simply increasing activity. Meet the panel and see more.
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