Redefining HCP Relevance in Rare Disease

A real-world study showing how claims-only targeting misrepresents HCP relevance and how a clinically informed approach changes everything.

Claims ≠ Care - Billing events don’t capture or reflect ongoing clinical responsibility.
The Invisible Work - Most rare disease care happens outside of the claims system.
The misdirection - You’re investing in the wrong HCPs.
Relevance is Misranked - The right HCPs ranked in the wrong order.
From Lagging to Leading - Stop predicting the future with the past.
Where opportunity lives - Growth sits with HCPs still shaping decisions.
Redefine relevance - Focus on who is actively managing patients today.