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Precision Breaks at Activation: Making Advanced Audiences Usable

17 February, 2026

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Diagnostic intelligence only creates value if teams can actually activate clinical cohorts. Too often, precision strategies stall at onboarding slowed by identity gaps, compliance concerns, and operational friction. By combining Diaceutics clinical audiences with Throtles privacy first identity resolution, pharma teams can move from insight to activation without friction, turning precision from a promise into something teams can confidently use at scale.

In pharma marketing, diagnostic intelligence is only as valuable as a team’s ability to activate it. Yet this is where even the most advanced precision strategies often falter. Clinical cohorts are defined, insights are surfaced, but activation stalls slowed by identity gaps, onboarding delays, privacy concerns, and operational friction that keeps programs from ever reaching their full potential.

The Diaceutics + Throtle partnership changes that.

Diagnostic driven audiences are only powerful if they can be connected to the right healthcare professionals (HCPs) in a compliant, scalable way. By integrating Diaceutics’ clinical and diagnostic audience intelligence with Throtle’s privacy first identity resolution, pharma teams can now move from insight to activation seamlessly without the bottlenecks that typically undermine precision execution.
‑driven audiences are only powerful if they can be connected to the right healthcare professionals (HCPs) in a compliant, scalable way. By integrating Diaceutics’ clinical and diagnostic audience intelligence with ‑first identity resolution, pharma teams can now move from insight to activation seamlessly

Why Precision Breaks at Activation

Most pharma marketers know this story well:

  • Audience design is rich and clinically aligned, often rooted in genomics, lab results, and real world diagnostic patterns.‑world diagnostic patterns.
  • But identity data lags behind, leaving marketers unable to match those insights to real, reachable HCPs or to do so in a compliant, privacy safe way.‑safe way.
  • The result? Activation is fragmented, delayed, or scaled back precision promise in, blunt execution out.

This bottleneck represents the single biggest barrier between what precision could deliver and what actually reaches the field.

Where Diaceutics + Throtle Close the Gap

The collaboration brings together two complementary strengths:

1. Diaceutics: Diagnosticm Powered Clinical Audience Intelligence‑Powered Clinical Audience Intelligence

With deep laboratory, genomic, claims, EHR, and pharmacy data, Diaceutics builds clinical cohorts focused on true patient journeys at the molecular level. These audiences deliver the precision marketers need for effective omnichannel execution.

2. Throtle: Privacy First Healthcare Identity Resolution‑First Healthcare Identity Resolution

Throtle unifies fragmented identity data - securely and compliantly - connecting clinical insights to verified HCP identities and digital channels.

Together, these capabilities make precision audiences usable, activatable, and scalable.

Turning Insights Into Confident Activation

With a single, integrated solution, pharma marketers can now:

  • Resolve identity gaps that traditionally slow onboarding
  • Activate clinical segments without compliance trade-offs
  • Reach HCPs across channels with more accuracy and less friction
  • Execute omnichannel programs that actually reflect clinical reality

This collaboration fundamentally reshapes how brands connect with healthcare providers across digital channels. Throtle’s identity layer ensures that even highly advanced diagnostic based cohorts translate directly into actionable, measurable HCP audiences.
‑based cohorts translate directly into actionable, measurable HCP audiences.

Precision Moves From Promise to Practice

For pharma marketers under pressure to personalize, differentiate, and prove impact, the Diaceutics + Throtle partnership removes the biggest barrier to success: the activation gap.

When clinical cohort design and privacy first identity resolution finally work together, precision medicine marketing stops being aspirational and becomes operational.‑first identity resolution finally work together, precision medicine marketing stops being aspirational

Insight without friction. Activation without hesitation. Precision without limits.

Register your interest in Diaceutics Audiences here to receive more information: Contact Us - Diaceutics

About Diaceutics

At Diaceutics we believe that every patient should get the precision medicine they deserve. We are a data analytics and end-to-end services provider enabled by DXRX - the world’s first Network solution for the development and commercialization of precision medicine diagnostics. 

Diaceutics has worked on every precision medicine brought to market and provides services to 36 of the world’s leading pharmaceutical companies. We have built the world’s largest repository of diagnostic testing data with a growing network of 2500 labs in 51 countries.

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Caroline Forde
Robyn Fisher
 
Kieran Breheny