Physician Engage
Build prescriber confidence that drives action
Physician hesitation is one of the biggest barriers to early adoption, especially in complex, competitive, or novel therapy areas. To accelerate uptake, you need to influence prescribing behavior at the moment it matters most.
Up to 50% of clinicians hesitate to prescribe newer therapies when they lack clear understanding of treatment pathways or real-world value (Deloitte Insights, 2025).
Traditional omnichannel engagement simply doesn’t cut through, with open rates averaging 16% and click-through rates as low as 2% (Hubspot, April 2025). Envision your engagement growing nearly threefold.
Physician Engage is a real-time, data-driven engagement platform that connects diagnostic signals to tailored physician education within 24 hours of a positive test result
Source: Data insights sourced from Diaceutics’ client projects.
Real-Time precision
•Activate prescribers faster with real-time, targeted education within as little as 24 hours
•Uses daily data from over 500 labs
Clinically trusted content
•Reduce physician hesitation by filling knowledge gaps and building trust
•Achieves open rates up to 43% and ROI as high as 20:1
•Drive therapy adoption by delivering relevant content when decisions are being made
Proven behavior change
In a recent campaign:
•55% of HCPs ordered a novel test for the first time
•168 patients started therapy
•41% of prescribers were first-time users of the drug
Driving real change with Physician Engage
“The biggest challenge isn't the technology, it's actually the transformation.”
Implementing novel data and AI initiatives in pharma isn’t just about innovation, it’s about shifting mindsets. As organizations move away from legacy approaches, building trust in data and translating AI into human decisions becomes essential.
Physician Engage supports this transformation by connecting commercial teams with clean, standardized, and clinically relevant data through our multi-modal AI model. It empowers brand, field, and medical teams to engage with physicians more meaningfully, driving smarter decisions and better patient outcomes.
Meaningful outcomes start with meaningful engagement
“To have both survivorship and quality of life - now that's real meaning.”
As cancer care evolves, early detection and deeper molecular understanding are helping patients live longer and live better. But real progress means more than survival, it means improving the quality of life for patients.
Physician Engage empowers commercial teams to connect with the right physicians at the right time, using clinically relevant data to support more meaningful engagement and better-informed decisions, which ultimately improves outcomes for patients who need it most.
Integration with Expert Exchange
Physician Engage works seamlessly with Expert Exchange, amplifying impact by pairing timely outreach with trusted voices. Together, they deliver precision-timed education from clinical experts, shaping decisions when physicians are most receptive.
Deliver precision insights when decisions matter most
Achieve Superior Engagement
Open rates up to 43% (vs. 16% industry average).
Click-through rates up to 19.7% (vs. 2% industry average).
*HubSpot, April 2025.
ROI as high as 20:1, by enabling faster and more decisive prescriber behavior.
*Data insights sourced from Diaceutics’ client projects
55% of HCPs ordered a novel test for the first time.
*Data insights sourced from Diaceutics’ client projects
Resources
Discover more about Physician Engage by clicking into the resources below:
Webinar
Driving impact through timely physician engagement
See how Physician Engage combines multimodal data with omni-channel delivery to reach clinicians when it matters most. Learn how personalized engagement accelerates adoption. Watch now to learn how timely engagement transforms physician behavior.
Case Study
Accelerating HCP engagement in Myeloid Malignancies
Precision outreach powered by real-world data. Fast physician identification, personalized education within 24 hours, and measurable impact. See how we achieved 7× ROI and engaged 384 physicians in just six months.
Article
Precision over presence: why personalization at scale is a commercial imperative
Broad campaigns don’t move the needle - precision does. The future of pharma marketing is real-time, personalized engagement that reaches HCPs in the moments that matter.