Are you at the pre-launch or commercial implementation stage of planning for a therapy and diagnostic? This webinar provides insights on how to optimize your therapy launch to maximize the therapy's revenue opportunity. Listen to the webinar to learn:
- About effective financial planning for integrating diagnostics into your targeted therapy commercial strategy; and
- That through optimization of the diagnostic, pharma can predict the revenue and patient share losses and gains that can be made in key markets and maximize the return on investment for the therapy asset.