Mollie Roth discusses how the Diaceutics' catchphrase can sum up not only a positive commercialization approach for pharmaceutical companies and their relationship with personalized medicine, but also the history of the industry itself. Diaceutics has seen pharma start to like personalized medicine and then begin to learn it but observes that leveraging remains elusive, because to achieve it will require the greatest management change of all.
Our New Personalized Medicine Catchphrase: Like It, Learn It, Leverage It
Our New Personalized Medicine Catchphrase: Like It, Learn It, Leverage It
10 July, 2012