Why do we need to talk biomarkers with patients?
Senior Director of Market Research at Diaceutics, Marianne Fillion, recently spearheaded an effort to gather insights directly from oncology patients to get an understanding of what they know about biomarkers and diagnostic testing, where they look for information and what gaps they feel need to be addressed to better arm them with the right details about their conditions, diagnostics and treatment options. Following presentation of these results at the Intellus Worldwide Summit 2018, she discusses the key findings with Managing Director of Marketing, Steve Vitale.
Podcast: Oncology Patient Research
9 August, 2018